Here at SoBol, we are a healthy franchise. We opened our first store in , and due to the popularity of healthy foods, within two years, we were franchising.
We give customers what they want. Consumers want transparency. They are educated about whole foods, they do their homework, and they research which foods are best to eat. At SoBol , we get it. Or we use frozen fruit and vegetables picked at peak ripeness. Our customers trust us to provide the best whole food ingredients like acai, berries, pineapple, mango, kale, spinach, coconut, and honey, to name a few.
Our customers keep coming back because we are providing clean, fresh, whole food eating options that are also delicious. Trends indicate that while Americans are more health-conscious, they still demand good flavor.
Those seeking healthy food options do so for different reasons. For example, the pandemic turned us around in more ways than one. It got people thinking about their health. Focus was on foods that helped the immune system. At SoBol, we provide completely customizable bowls and smoothies that suit any dietary need or concern. There is another by-product of the pandemic forcing Americans to make healthier food choices, the pounds many packed on during the stay-at-home orders.
It allowed many to focus on self-care again and appreciate the necessity of good nutrition and fitness to create a healthy, balanced lifestyle. At SoBol, we offer dairy alternatives like soy, coconut, and almond milk. For those with nut allergies, our homemade granola is available with or without nuts.
Our oats are made with nut-free granola, chia seeds, and oat milk. For potential business owners, it is important to provide options for customers but to keep those choices appealing and wholesome. The challenging part of being in the healthy food business is that there are blurred lines when it comes to your target audience.
While Gen Z, the young consumers in their late teens and early 20s, certainly drive the trend for whole foods, organic, and clean foods. Much more attention will be given to foods that contain Vitamin C and supplements to boost immunity. Think flexitarians versus vegans. Our shelves will be overrun with new innovations that are designed to meet the needs of the pandemic shopper. This from a brand that was built on caffeine and high fructose corn syrup. Half of telephone programs in published literature are with individuals with diabetes, heart disease, cancer, chronic kidney disease and osteoarthritis.
Texas has the most uninsured adults and the third-most uninsured children in the U. So when grocer H-E-B launched telemedicine with the partner MDBox app in the summer of , it was a welcome affordable solution. Technology, food technology has come a long way. Packaging will contain more QR codes that can verify product and ingredient claims, DNA kits will continue to evolve well beyond where they are now — but the import of the shopper themselves will be paramount to their success.
Viome, for example, a kit that focuses on gut health, produces two reports for a shopper one that focuses on what you should and should not eat, and the other focused on the traits in our bodies and what they mean.
Each report is close to pages — far to complex for the average shopper to understand or to follow. But take that kind of information and embed it within the shopping experience, easily and simply — and see what magic can happen.
One thing for sure is that the pandemic has brought families together to eat together, to communicate and spend more time together. The FMI Family Meals effort has long promoted the benefits to health and to society and the pandemic has given the effort more substance and reason to embrace. Eating together as a family helps kids have better self-esteem, more success in school, and lower risk of depression and substance-use disorders.
Kids that learn to cook eat healthier as adults. If they learn by ages , they eat more vegetables, less fast food, and more family meals a decade later. Home preparation of more plant-based proteins such as dry beans and lentils, tofu, and homemade veggie burgers are helping shoppers discover that good nutrition can be delicious.
People are eating more local foods in response to supply chain issues early in the pandemic. Changing mindsets about wellness now include self-compassion. Eating is one of the basic ways we care for ourselves. And disruptions in food and activity routines have people thinking about how they redefine wellness.
The supermarket world is changing, and as we look around us — around the entire globe — we need to open our eyes and imagine what it possible — and understand that everything has changed and through smart food technologies we can improve the health and wellness of every shopper!
This is a BETA experience. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. Newsletters Donate My Account. Research Topics. Share this link:. Isadora Milanez is a former intern at Pew Research Center. Meg Hefferon is a former research analyst focusing on science and society research at the Pew Research Center.
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